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Melbourne - January 18, 2009
Novak Djokovic today unveiled his new signature ‘Falcon’ range for adidas whilst playing tennis on an aerial court in Melbourne’s iconic State Theatre. |
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Yokohama/Herzogenaurach - December 13, 2007
Today, adidas and Cairos Technologies presented the new Goal Line Technology and the adidas intelligent football tested at the FIFA Club World Cup™ in Japan. adidas Teamgeist II features a new intelligent technology designed to assist the referee’s decision in determining when and if the ball has crossed the goal line, making it the most accurate football ever produced. |
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Lucerne/Herzogenaurach - December 2, 2007
At the Final Draw for the UEFA EURO 2008™ in Lucerne today, adidas and UEFA unveiled the adidas “EUROPASS”: the official match ball of the competition. The ball’s new surface structure allows players to control and direct it perfectly in all weather conditions. |
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Beijing - November 30, 2007
adidas China, the Official Sportswear Partner of the Beijing 2008 Olympic Games, kicked off its Olympic Games campaign with a spectacular light show in front of thousands of people at Beijing’s Yongdingmen Gate“Together in 2008, Impossible is Nothing” is the largest adidas brand campaign ever created by a single market. |
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Las Vegas - February 12, 2007
adidas is pulling out all the stops for the NBA All-Star’s first-ever visit to Las Vegas, with fan and player activities throughout the week. Everywhere that fans go during All Star they will be greeted with the message, “nobody gets here alone” which is how adidas brings the Impossible is Nothing brand attitude to life in basketball. |
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Berlin / Herzogenaurach - July 6, 2006
Herbert Hainer, President and CEO of the adidas Group, Vice President of FIFA and Chairman of the FIFA Organizing Committee for the 2006 FIFA world Cup™ Lennart Johansson and the President of the 2006 FIFA World Cup™ Organizing Committee Franz Beckenbauer formally announced the 10 nominees for the adidas Golden Ball. |
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Portland, OR. - July 3, 2006
Nine-time NBA All-Star Kevin Garnett and adidas have teamed up to announce an extensive six-city international tour. The KG tour will tip-off in Beijing July 13 followed by stops in Shanghai, Delhi, Agra, Bangalore and wrapping up on July 19 in Taipei. Every aspect of the tour is designed to continue to support the rapid growth and education of the game of basketball around the world. |
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Berlin / Herzogenaurach - June 29, 2006
Today Gerd Müller officially presented the new adidas Golden boot trophy for the FIFA World CUP 2006™. The adidas Golden boot is the official FIFA trophy awarded to the Top Scorer of the FIFA World Cup™ tournament. |
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Berlin - June 28, 2006
UEFA and adidas formally announced the signing of a long-term partnership granting adidas the global sponsorship rights for the UEFA EURO 2008™ in Austria and Switzerland. In addition, UEFA and adidas extended their UEFA Champions League partnership by becoming the Official Ball Supplier for the UEFA Champions League until 2009. |
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Berlin/Herzogenaurach, June 22, 2006
Today, the Match Ball for the 2007 FIFA Women’s World Cup™ was officially unveiled at the Women’s Football Day at the adidas World of Football in Berlin. adidas Brand President and CEO Erich Stamminger and FIFA President Joseph S. Blatter handed over the new match ball to the General Secretary of the Organizing Committee Nan Yong and Chinese football star and FIFA Ambassador Sun Wen. |
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Herzogenaurach/Frankfurt - June 9, 2006
As of June 10, David Beckham will walk out with 10 lions on his boots in England’s first group qualifying game against Paraguay in the 2006 FIFA World Cup™. The new +Predator® Absolute David Beckham features five lions inscribed on each boot, representing each one of the England captain’s team mates. |
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Berlin/Herzogenaurach - June 7, 2006
adidas presents the adidas WORLD OF FOOTBALL, a 40,000 square meter football park in front of the German parliamentary building. The heart of the site is the replica of Berlin’s Olympic Stadium which will provide almost 10,000 fans with a unique public viewing experience at all games of the 2006 FIFA World Cup™. |
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Portland/Beijing - May 5, 2006
This year the adidas Superstar Camp will move to the home of the 2008 Olympic Games, Beijing, China. The adidas Superstar Camp will run from May 22nd-26th, 2006, at the Beijing Sports University and will feature 54 of the top 16-18 year old players from China, Korea, Singapore, Hong Kong, Taiwan, Philippines, Japan and Australia. |
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Herzogenaurach - April 28, 2006
adidas presents 32 football boot designs, inspired by the team colours of the 32 nations participating in the 2006 FIFA World Cup™. Every nation will have its very own +F50 Tunit design featuring a variety of country colours and details. Some of the shoes will be widely available in retail, others will be produced in limited editions only. |
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New York - April 26, 2006
adidas announced a multi-year partnership with Heisman trophy winner and expected top draft pick Reggie Bush. Signing Bush, one of the most explosive and dominant football players to enter Saturday’s NFL Draft, underscores adidas’ drive to become a dominant brand in American Football, extending the company’s rich performance heritage and catapulting adidas brand visibility to greater heights in the United States. |
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