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Herzogenaurach, 26 February 2008
The unique partnership between hip hop icon Missy Elliott and adidas Originals continues with the worldwide launch of the Respect M.E. talent competition starting in March 2008 exclusively on the www.adidas.com/Missy micro site. |
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Berlin - January 31, 2008 / New York - February 2, 2008
Berlin and New York City are announced to be the first metropolitan cities to welcome the new Atelier retail concept for adidas Originals to be launched exclusively during Fashion Weeks. The re-opening of the two newly designed stores reflects the leading Originals retail concept that will be a one-of-a-kind destination where lifestyle consumers Celebrate Originality. |
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Molvena/Herzogenaurach - 20 November 2007
On February 1, 2008 two iconic lifestyle brands, adidas Originals and Diesel will launch a landmark product collaboration – adidas Originals Denim by Diesel. The first denim collection to result from this four year relationship is a collectible line of extremely detailed, premium denim for true jeans lovers. |
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Herzogenaurach - Oktober 2007
adidas Originals’ Spring/Summer 2008 collection is a unique selection of products and stories that all Celebrate Originality. Founder, Adi Dassler, used an open-minded approach to create specialized products for sportsmen and women of all backgrounds and interests, covering diverse sporting disciplines. |
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Barcelona, January 19th, 2007
The marvellous setting of Barcelona’s former stock exchange building LLotja del Mar inspired the adidas Sport Heritage Division to baptise its Fall/Winter 2007 show concept “Nobless Oblige”. The ultra classy Black and White opening looks took 750guests on a chic international voyage; the full street wear collection was styled sophistically, making a nod to the classical 14th Century venue. |
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Herzogenaurach, December 14th, 2006
The brand new advertising campaign for adidas Originals Spring/Summer 2007 season is set to launch in January issues of international lifestyle and fashion magazines. |
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Herzogenaurach, December 1st, 2006
The Fall/Winter 2007 season of adidas Originals brings a variety of themes gathered and inspired by the global reach of the brand. |
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PORTLAND, November 30th 2006
On Friday, December 1st 2006, adidas will launch the highly anticipated Originals NBA Superstar Collection. |
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Herzogenaurach, October 2006
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Herzogenaurach, October 12th, 2006
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Seoul (Korea), September 7th, 2006
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Herzogenaurach, June 12th, 2006
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| Archiv 2008 |
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Barcelona/Herzogenaurach - February 11, 2008
With the support of numerous football stars, adidas today unveiled the F50 TUNiT at the Centre Conventiones International Barcelona (CCIB). Lionel Messi and other big-name stars from top European leagues built their own F50 football boots on stage from individual components. |
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Valencia - March 6, 2008
Today at the Palau de les Arts Reina Sofía, two of the world’s leading brands, adidas and Samsung, announced their strategic partnership and unveiled the first product initiative as a result of the collaboration, called miCoach. |
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| Archiv 2007 |
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Amsterdam / Herzogenaurach / Beijing - March 6, 2007
adidas presents the evolution of its brand thought Impossible is Nothing with a campaign that encourages everyone to take their first step in reaching their impossible. Through stories of real people attempting and achieving what once seemed like impossible goals, adidas hopes to inspire people to think about their own obstacles and how to overcome them. |
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Athens/Herzogenaurach - March 8, 2007
adidas presents the Official Match Ball for the UEFA Champions League™ Final in Athens on May 23rd: the adidas “Finale Athens”. The Greek capital is hosting its 4th UEFA Champions League™ Final in the newly built 2004 Olympic Stadium, where Europe’s best football clubs will play the Final of the 2006/2007 season. |
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La Manga, Spain/Herzogenaurach – June 8, 2007
Today the adidas “Predator vs. F50” campaign experiences its highlight; the grand finale! The two teams will play against each other to finally determine the best team on the planet; Predator FC, coached by Carlo Ancelotti and captained by Zinedine Zidane, or F50 Club de Fútbol, coached by Vicente Del Bosque and captained by Emmanuel Adebayor. |
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Carson, CA - July 11, 2007
Today, adidas and the LA Galaxy of Major League Soccer (MLS) launch the newly redesigned Galaxy team uniform and logo for the 2007 season. This is the first re-branding that the franchise has undergone in their twelve year history, timed with the Galaxy’s recent signing of international soccer star, David Beckham. |
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Herzogenaurach - August 16, 2007
As a response to recent developments, Bob Stapleton, General Manager of the T-Mobile Team, has outlined an action plan to adidas for preventing doping in his team and improving the environment in the sport. Based on these actions, adidas will continue the support of the team and its management. |
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Herzogenaurach - August 16, 2007
The German Football Association (DFB) and adidas met before the Arbitration Court in Stuttgart for the first time today, to discuss their legal dispute regarding the supplier agreement. Due to the complexity of the case, and also in light of their long-standing partnership, the Arbitration Court advised the two parties to reach a settlement.
Read the complete statement here. |
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London - September 20, 2007
adidas has claimed gold with the announcement of their Tier One partnership with the London Organising Committee of the Olympic and Paralympic Games (LOCOG), becoming the ‘Official Sportswear Partner of London 2012’. A host of international sports stars attended the announcement in central London today. |
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Herzogenaurach/Germany - September 20, 2007
Successfully grown since 2005 the critically acclaimed adidas by Stella McCartney collaboration is presenting the spring/summer 08 collection for the very first time during London Fashion Week as the official closing event. Highlights are the introduction of Golf as a new sports category within the performance range . |
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Istanbul, Turkey - October 5, 2007
Today, NBA Commissioner David Stern, Erich Stamminger, President and CEO of the adidas Brand, and members of the Minnesota Timberwolves opened the first adidas NBA Concept Shop in Europe in Istanbul, Turkey. |
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Amsterdam/Athens - October 19, 2007
Today, adidas and the Hellenic Football Federation (HFF) announced the extension of their sponsorship deal until the end of 2012. Both partners will continue working together in order to promote football on all levels. adidas supplies all national teams of the HFF including the U-19 team that reached the final of this year’s UEFA European Under-19 Championship. |
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| Archiv 2006 und älter |
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Madrid/Herzogenaurach - November 21, 2006
David Beckham will officially debut his new, specially developed adidas football boots. The +Predator® Absolute ”Swerve” is a part of the 6th generation of Predator® football boots exclusively designed and developed with and for David Beckham. |
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Herzogenaurach/Germany - 2010
adidas and Stella McCartney announced today that they will extend their successful collaboration to the year 2010. The groundbreaking partnership was launched with a spring/summer collection in February 2005, debuting in an exclusive distribution network of limited doors mainly in the US and Japan. |
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Herzogenaurach/Germany - March 23, 2006
adidas and Stella McCartney have presented their fourth sport performance design collection for women in Aspen/Colorado. Introducing Wintersports as a new category in fall/winter 06, the enormously successful collaboration will now be extended to 2010. |
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Berlin / Herzogenaurach - April 18, 2006
The adidas +Teamgeist™ Berlin, the Match Ball especially produced for the final game in Berlin on July 9th, was officially unveiled by the President of the Organizing Committee, Franz Beckenbauer at the Brandenburger Gate in Berlin. |
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Leipzig/Herzogenaurach - December 9, 2005
The new Match Ball for the 2006 FIFA World Cup was officially unveiled during the Final Draw. |
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Herzogenaurach/New York - April 11, 2006
The adidas Group and the National Basketball Association have signed an 11-year global merchandising partnership that will make the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season. |
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Herzogenaurach/Bietigheim-Bissingen - May 31, 2006
In Spring/Summer 2007 Porsche Design and adidas introduce an innovative hi-tech sport and design orientated sport performance collection for men. The objective of the long-term cooperation is to jointly establish a hi-tech premium brand in the sports sector. |
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Berlin/Herzogenaurach, June 22, 2006
Today, the Match Ball for the 2007 FIFA Women’s World Cup™ was officially unveiled at the Women’s Football Day at the adidas World of Football in Berlin. adidas Brand President and CEO Erich Stamminger and FIFA President Joseph S. Blatter handed over the new match ball to the General Secretary of the Organizing Committee Nan Yong and Chinese football star and FIFA Ambassador Sun Wen. |
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Berlin / Herzogenaurach - June 29, 2006
Today Gerd Müller officially presented the new adidas Golden boot trophy for the FIFA World CUP 2006™. The adidas Golden boot is the official FIFA trophy awarded to the Top Scorer of the FIFA World Cup™ tournament. |
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Berlin / Herzogenaurach - July 6, 2006
Herbert Hainer, President and CEO of the adidas Group, Vice President of FIFA and Chairman of the FIFA Organizing Committee for the 2006 FIFA world Cup™ Lennart Johansson and the President of the 2006 FIFA World Cup™ Organizing Committee Franz Beckenbauer formally announced the 10 nominees for the adidas Golden Ball. |
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