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Technologies

INNOVATIONS

Footwear TECHNOLOGIES
 TECHNOLOGIES %2d Relentless Innovation and Passion at the core of the adidas Brand
The adidas products and technologies are the result of over 80 years of relentless innovation begun by our founder, Adi Dassler. His sole passion was to improve athletes’ performance. Seven hundred patents and other intellectual property rights stand testament to a life devoted to athletic innovation.
 adidas_1 %2d The technology
adidas has introduced the most advanced shoe ever. Called "1", the shoe provides intelligent cushioning by automatically and continuously adjusting itself. It does so by sensing the cushioning level, using a sensor and a magnet. It then understands whether the cushioning level is too soft or too firm via a small computer. It adapts with a motor-driven cable system to provide the correct cushioning throughout the run.
adiPRENE®+ is a lightweight cushioning material with excellent resiliency used in the forefoot of adidas shoes for impact absorption and a dynamic, responsive feel. adiPRENE®+ can be a midsole insert or can be used for the entire forefoot itself.
adidas TORSION®SYSTEM provides lightweight arch support while allowing the forefoot and rearfoot to move freely for surface adoption, and to stabilize the foot. Years of development and refinement have resulted in versions of the TORSION®SYSTEM which are specific to forward motion sports or lateral movement sports. These activity-specific systems support the midfoot and serve as platforms for extended control.
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